* The content (designs and texts) is created once at the beginning of each month. After the client’s approval the content is scheduled according a calendar previously agreed between the client and the agency. After the initial content approval, the client has right of maximum 2 interventions per month. Those interventions include: changing post dates, changes in the designs, changes in the text, removing some posts.
** Advertising is conducted on a regular basis boosting the posts that have highest probability of success. At the beginning the client can suggest to which posts to allocate more money from the total monthly advertising budget. However, the final allocation of the total monthly advertising budget is decided by the agency.
*** As for the advertising, the client connects its own debit/credit card through Facebook Business Manager. In this way the client is charged for the advertising directly by Facebook.